The Pentagon has set up a new unit to focus on promoting its message across 24-hour rolling news outlets, and particularly on the internet.So there you have it. If Dumsfeld can't sleep then I probably shouldn't either.
The US Defence Department said it would expand its public relations work to fight "inaccurate" news stories.
Defence Secretary Donald Rumsfeld has said media manipulation by enemies of the US is the only thing keeping him awake at night.
According to the BBC's Justin Webb in Washington, the Bush administration does not believe the true picture of events in Iraq has been made public.Well at least we agree about something.
A Pentagon memo seen by the Associated Press news agency said the new unit will "develop messages" for the 24-hour news cycle and aim to "correct the record".Sounds great!! I can't wait! Can you?
A spokesman said the unit would monitor media such as weblogs and would also employ "surrogates", or top politicians or lobbyists who could be interviewed on TV and radio shows.
Some days I cannot believe our luck!