When they finally get around to going for the bullseye -- if ever -- don't be surprised if all they find is a tombstone. After all, if ObL were alive, why would they use old footage of him in a new video?
What's next? A cardboard cut-out and a ventriloquist? Oh no that's the president!
Oh well, what the hell? May as well keep using it as long as it keeps working.
That's the game, anyway.